First and foremost, promoted Pins can help you reach new shoppers who are actually searching for product ideas in specific niches.

Ads on Pinterest can help you sell products.

83% of weekly fashion Pinners have made a purchase based on seeing fashion Pins from brands.

35.5 million Pinners engage with fashion content.

So, are Pinterest ads worth the effort? The short answer – for the right eCommerce brand – is most definitely!īonus: Important Pinterest Fashion Stats for Clothing Stores

Using the right ad type for their brand, market, and objective.

Focusing on the digital marketing platform as a whole, like you would with other platforms such as Instagram and Facebook.

Their campaign also resulted in a 65% higher average order value. To give you just a taste of its potential: After their Pinterest campaign, 90% of Jonas Paul Eyewear’s website traffic came from Pinterest. However, it doesn’t stop there – Pinterest PPC is well worth the effort of testing it as part of your overall eCommerce marketing strategy. Pinterest has a lot of potential for online store owners: from increasing reach and conversions and boosting organic marketing efforts and SEO to taking your store blog and content marketing strategy to pro level. When it comes to Pinterest ads for eCommerce, the number one thing you should consider is how Pinterest fits into your overall marketing and SEO strategy.

Pinterest without ads